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WHY TRUE FLEECE 

     MERINO WOOL

 Nature's super fiber

TRUE TO FORM 

We only use ZQ Merino wool, the world's leading ethical fiber. Proudly grown and sewn in New Zealand. Created by nature to protect sheep against the extremes in their environment - from freezing winters to scorching summers - the inherent properties of merino fiber make it a very smart choice for humans as well.

NATURAL. SUSTAINABLE. TRACEABLE. ETHICAL. 

 Healthy sheep naturally produce the best fiber

ANIMAL WELFARE  

ZQ Merino sheep graze on pastures in free range, extensive farming conditions. Healthy sheep naturally produce the best quality fiber. ZQ growers strictly adhere to the five key freedoms of happy, healthy sheep. Free from thirst, Free to live naturally, Free from discomfort, Free from distress and Free from disease. 

ENVIRONMENTAL SUSTAINABILITY  

 Healthy animals rely on a healthy environment, as do our future generations. Growers adhere to the strictest environmental practices. All growers are accessed and audited by qualified third-party auditors to ensure best possible farm standards. 

TRACEABLE TO SOURCE  

We pride ourselves on our long-term partnerships throughout the supply chain and can trace all wool directly back to the farm that it came from all the way through to the finished garments. 

QUALITY FIBER  

Each fleece is hand selected. Every single one. A highly skilled ‘classer’ of wool inspects the fiber’s quality and assesses whether it meets brand specifications for quality and performance attributes of the final product. 

SOCIAL RESPONSIBILITY  

Sustainable farming is closely linked with the health and wellness of ZQ Merino growers, their families, farm workers and local community. ZQ ensures safe, healthy workplaces, fair wages and income stability.