Questions and Answers

Why choose merino?
  • True Fleece merino wool is a natural fiber grown on free range farms. The same natural properties that have evolved to keep Merino sheep comfortable in all weather extremes, translate into fabrics and garments that impart the same comfort, protection and versatility to you, whether as a fashion item, lifestyle apparel piece or technical outdoor garment. 
Super Soft and Comfortable...can we expand this?
  • Softness is a key attribute of apparel comfort, True Fleece merino fibers are so fine that when fabricated into a garment and in contact with the skin, they simply bend, meaning there is no sensation of prickle, only softness and comfort. If the apparel next to your skin is harsh or rough the level of comfort is lower and accordingly your overall well being and demeanor is affected. 
  • Solution...
    • We select our merino from sheep that produce only ultra or superfine 17–19 micron wool, this insures our garments are always comfortable and soft.
100% Sustainable and Biodegradable...why is this important on a Global/Local scale?
  • Environmental sustainable means two things, firstly all our merino growers must have and be adhering to an approved and documented environmental management plan to manage the environmental impacts with their farming system. This program ensures healthy animals by providing 5 key freedoms, 
  1. free from hunger and thirst
  2. freedom to display normal behavior
  3. freedom from discomfort or inadequate shelter 
  4. freedom from injury or diseases 
  5. freedom from pain or distress
  • Secondly choosing merino clothing affects the environment we live in.
  • True Fleece merino is a high performance, naturally biodegradable fibre that meets consumers demands for quality and environmental performance.
  • Polyester is a synthetic fiber which is a pollution plastics made from fossil fuels and is in over half of our clothing. Every piece of polyester that has ever been made is still on the planet today. It contributes 10% of the total carbon output in the world, that's 5 times more than all airline travel.
  • Solution...
    • Choose a renewable fiber. Clothing made from natural fibers and materials like wool biodegrade easily, and use significantly less energy to produce than synthetics. 
    • What are your clothes are made from, where and by whom? You have the option to choose the products you use and what companies you support, decide how much you value quality over quantity. Consumers can make the difference. 

Thermal Regulating and Breathable...How does this work and why is it important?

  • Merino is a technically active fiber, able to react to changes in your body temperature and the environment – insulating you in the cold, and managing heat and moisture when you are hot. We call this thermo-regulation. 
  •  The chemical structure of merino fibre means that it has the ability to gain and release heat depending on the external and internal environment – thus buffering wearers against environmental changes – properties that are not shared by synthetic fibers such as nylon and polyester.
  • As it absorbs moisture, merino fiber releases a small, but perceptible amount of heat. This prevents the wearer from chilling in wet, cool conditions. In hot conditions the reverse effect occurs, affording a natural means of buffering the body’s microclimate. 

Naturally Hypo-Allergenic and Odor Resistant...How does this impact the wearer?

  • Body odor arises as a by-product of bacteria, which proliferate in warm moist environments for example, when sweat is allowed to remain on the skin for an extended period of time. Merino fibre, through its complex chemical and physical structure, resists the development and proliferation of odor.
  • Our merino garments have a natural resistance to odor, often all it takes is a little airing before your garment is ready to wear again. This means your garment doesn’t require as much washing and you and your garment stays fresher for longer. 
  • True Fleece merino is hypoallergenic as wool has inbuilt natural bacteria and is mildew and mold resistance. This comes from the way wool repels moisture, and lets moisture pass though it's fibers without holding the moisture.  Mildew and mold require moisture to live and grow. As do dust mites.  Such things can trigger allergic reactions with dust mite allergens the leading trigger for asthma attacks.
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