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WHY OUR WOOL?

NATURE'S SUPER FIBRE

We only use ZQ Merino wool, the world's leading ethical fibre. Created by nature to protect sheep against the extremes in their environment - from freezing winters to scorching summers - the inherent properties of merino fibre make it a very smart choice for humans as well.

NATURAL. SUSTAINABLE. ETHICAL. TRACEABLE.

ZQ Merino growers believe in farming sustainably and live for the ZQ values. We believe in a better quality of life, for the planet, for the sheep, for ourselves and for you.

HEALTHY SHEEP NATURALLY PRODUCE THE BEST FIBRE


ANIMAL WELFARE 

ZQ Merino sheep graze on pastures in free range, extensive farming conditions. Healthy sheep naturally produce the best quality fibre. ZQ growers strictly adhere to the five key freedoms of happy, healthy sheep. Free from thirst, Free to live naturally, Free from discomfort, Free from distress and Free from disease. 

ENVIRONMENTAL SUSTAINABILITY 

Healthy animals rely on a healthy environment, as do our future generations. Growers adhere to the strictest environmental practices. All growers are accessed and audited by qualified third-party auditors to ensure best possible farm standards. 


TRACEABLE TO SOURCE 

We pride ourselves on our long-term partnerships throughout the supply chain and can trace all wool directly back to the farm that it came from all the way through to the finished garments. 


QUALITY FIBRE 

Each fleece is hand selected. Every single one. A highly skilled ‘classer’ of wool inspects the fibre’s quality and assesses whether it meets brand specifications for quality and performance attributes of the final product. 


SOCIAL RESPONSIBILITY 

Sustainable farming is closely linked with the health and wellness of ZQ Merino growers, their families, farm workers and local community. ZQ ensures safe, healthy workplaces, fair wages and income stability.