We only use the world’s leading ethical wool. We believe in farming sustainably for generations to come.
Healthy sheep naturally produce the best quality fibre. So you get merino clothing of the very highest quality and performance.
Healthy animals rely on a healthy environment, as do our future generations. It’s on all of us to keep things green.
We pride ourselves on our long-term partnerships throughout the supply chain and can trace back all the way through from farm to fashion.
Natural. Ethical. Sustainable. Traceable.